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We saw a dramatic increase in throughput in one of our tightest concourses, with less congestion and steadier flow at full capacity. Just Walk Out is a seamless technology that lets fans get their food and drinks during a timeout as quickly as possible, so they can get back to their seats.”
Source: About Amazon blog, September 2023
Lumen Field now has 14 Just Walk Out technology stores, the most of any sports venue in the world
CUSTOMER SNAPSHOT
Seattle’s Lumen Field puts the fan experience first, boosts throughput and sales with Just Walk Out technology
Challenge
Revitalize a 20-year-old stadium and transform the fan experience by increasing the speed of food & beverage service without increasing the POS-to-customer ratio.
Solution
In 2022, they eliminated checkout lines by replacing a traditional concessions stand with a Just Walk Out technology store. Building on that success, they opened 6 more stores in 2023 and 7 additional stores in 2025, including two RFID-enabled fan merch stores.
Results
50%
Increase in labor efficiency
47%
Increase in total sales per game
38%
Increase in transactions per game
32%
Increase in customer throughput